Four years of research. Hundreds of in-depth interviews. The book that decoded what disruption actually is –
and what to do about it. Four years on, the ebook is our gift – PDF and ePub, yours for free.
(*) If you’d like to order 20+ copies, please reach out to us directly –
we have (very) special pricing for bulk orders.
Brilliantly written and chock full of enlightening examples, start your reading here if you are even
considering undertaking disruptive change.
William Pasmore Ph.D., Professor, Columbia University SVP, Center for Creative Leadership
A lucid, insightful, and practical guide to help you assess possible futures so you can navigate your
way to your optimum outcome. Essential and entertaining reading for every leader in this volatile and
uncertain world.
Riaz Shah Global Learning Leader, EY
Brilliant read from cover to cover. Pascal Finette has a unique gift in his ability to envision the
future in a 100X way and then translate that into practical, actionable advice for leaders.
Mary Grove Managing Partner at Bread & Butter Ventures Former Director of Google for
Entrepreneurs
If you have been hoping that change and disruption are decelerating, you need a wake-up call and a
plan! Disrupt Disruption is exactly that wake-up call and guidebook for creating a plan.
Barak Berkowitz Experienced Tech Executive Former Director of Operations and Strategy of MIT
Media Lab
Pascal Finette has developed a clear and actionable approach that leaders can take to leverage the
disruptions of exponential change successfully.
Alan Lesgold Emeritus Professor, School of Education at the University of Pittsburgh
Popular stories about disruption, retold countless times, fail to identify the actual forces that take
down market leaders. When the stories are wrong, the lessons are wrong – and the opportunities slip past.
In Disrupt Disruption, Pascal Finette calls bullsh☠️t on the popular narrative and lays
out the actual dynamics of disruption. Drawing on hundreds of exclusive interviews with successful
innovators and leaders who weathered paradigm shifts in their industries, Finette gives you a sharper
framework for spotting where disruption actually comes from – and what to do before it lands on your
industry.
The result: principles that hold up under pressure, for both organizational strategy and personal
leadership.
Disrupt Disruption’s insights come from a four-year (and ongoing) research project at
radical. Two years exploring the fundamental forces shaping disruption – which produced the State Change
Model of Disruption – followed by two years of in-depth interviews with the most successful innovators and
disruptors across industries and geographies.
Challenged by Andy Billings, Head of Creative Profitability at Electronic Arts, who said in one of our
first interviews: “Is it really possible to be planful, thoughtful, effective, well organized, and linear
in managing disruptive change? When you talk to the people on the front lines, they will tell you that it
doesn’t look like what it is being described as in the books.” We set out to find what strategists and
operators actually do when disruption hits.
The result: a body of work distilling practitioner interviews, expert conversations, and literature
research into a framework that holds up under real conditions.
As part of our research, we spoke with hundreds of innovators, founders, and operators who’d taken
organizations through real disruption. Many of those conversations are now part of our podcast –
originally launched as the Disrupt Disruption podcast, now broadened to
Built for Turbulence.
Together with our guests, we explore disruption from first principles, identify the actual drivers, and
develop practical advice on what to do about it.